Introduction

Hadongkwan COEX Mall Direct is a famous traditional Korean beef soup (gomtang) specialty restaurant located in Gangnam-gu, Seoul. It is known for its clear and deep broth and tender beef, offering a clean and refined meal. Located in the basement of COEX Mall, it boasts excellent accessibility and is bustling with many visitors during both lunch and dinner hours.

Visitor Characteristics

The gender ratio here is almost equal, with a particularly high number of visitors in their 20s to 40s. Many families and office workers visit, making it a popular spot among various age groups. Its high preference across generations makes it beloved by a wide range of customers.

Main Features

In addition to gomtang, Hadongkwan is also popular for its various side dishes, especially suyuk (boiled beef slices). Kimchi and kkakdugi (cubed radish kimchi) are served separately, and many praise their harmony with the soup. Takeout service is available for convenient use.

Nearby Transportation

Located inside COEX Mall, it is close to Bongeunsa Station and Samseong Jungang Station on Subway Line 9, as well as Samseong Station on Line 2, making it easily accessible by public transportation. Its convenient location makes it suitable for meals during shopping or work breaks.

User Reviews

Most visitors praise the taste and cleanliness of the broth, and especially appreciate the service of multiple hot broth refills. Some mention that the prices are somewhat high, but overall, reviews are positive.

Interior & Atmosphere

As a modern store inside COEX Mall, it boasts a pleasant and clean atmosphere. With a high turnover rate, waiting times are short, making it a convenient space to enjoy a quick and hearty meal during a busy day.