Introduction

Hyemindang is a dessert cafe in Jung-gu, Seoul, filled with retro vibes, offering sweet cakes and a variety of tarts. Its unique interior, reminiscent of the old Gyeongseong era, and cozy atmosphere captivate visitors.

The cafe and bakery are combined in one space, making it a beloved spot for dessert lovers, and it's a special place where you can enjoy both taste and ambiance at once.

Visitor Characteristics

The gender ratio of visitors is almost balanced, and people of all ages from teens to those over 60 visit. Especially, the high proportion of teenage and twenty-something visitors makes it popular among the younger generation, but middle-aged and older visitors also come steadily.

Many families visit as well, making it a space where generations come together, and it has established itself as a dessert hotspot where everyone can enjoy comfortably.

User Reviews

Many visitors highly appreciate the local-style interior and the combination of sweet desserts. Popular menu items include buttery bread and fig tart, and the retro vibe receives positive feedback.

On weekends, it gets crowded, so it's recommended to secure a seat early. You can also enjoy coffee from the coffee herbal medicine shop across the street, offering a unique experience.

Nearby Transportation

Hyemindang is located in Jung-gu, the heart of Seoul, and is within walking distance from several subway lines: Euljiro 3-ga, Euljiro 1-ga, Jongno 3-ga, Jonggak, Myeong-dong, and Chungmuro stations. The proximity to various lines makes it easy to visit.

It's a hidden spot in an alley in the city center, making it a great location to visit in conjunction with urban exploration.

Interior & Atmosphere

The retro-style interior stands out as if taking a time trip to the old Gyeongseong era, with mother-of-pearl cabinets and classic props creating a cozy yet unique atmosphere. There is also a second floor, making it suitable for leisurely enjoying desserts.

Both day and night offer different charms, providing visitors with a unique vibe, and there are many photo spots, making it a popular place on social media.

Value for Money Points

Overall, it offers desserts at reasonable prices, with many menu items like cream cheese fig bread (5,400 KRW) and croissant (3,900 KRW) that can be enjoyed without burden. It boasts great value for its luxurious taste and quality.

Especially, you can try a variety of bakery and desserts, making it ideal for groups to sample different menu items together.