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Euljiro 1(il)-ga Station(Line 2)·Bakery

Ops - Lotte Sogong

A famous bakery in the basement of Lotte Department Store, offering a variety of breads and cakes

81 Namdaemun-ro, Jung-gu, Seoul, Lotte Department Store Main Branch, Basement 1st Floor
2
141m from Euljiro 1(il)-ga Station
Lunch 10,000 won range·Dinner 20,000 won range
Open Now ~ Closes at 20:30

Introduction

Ops - Lotte Sogong is a bakery located on the first basement floor of the Lotte Department Store Main Branch in Jung-gu, Seoul, offering a wide variety of breads and cakes. Popular menu items such as Mongguette, Apple Pie, and Hakwonjeon, made with fresh ingredients and care, provide a special taste.

It is a beloved spot for both shoppers and local residents, satisfying both taste and quality as a bakery.

Visitor Characteristics

The proportion of female visitors is slightly higher, and a wide range of age groups from teens to those over 60 visit this place. Not only young people but also middle-aged and older customers frequently visit, making it a space where various generations coexist.

Mainly, urban shoppers and bakery enthusiasts visit often, and purchases for gifts are also actively made.

Key Features

A wide selection of breads and cakes is available, offering a broad range of choices. Especially, Castella Hakwonjeon, cream puffs, French bread, and pollack roe baguette are particularly popular.

According to positive customer reviews, both taste and appearance are excellent, and the value for money is also good. However, some customers have expressed disappointment about the unnecessary provision of plastic spoons.

Nearby Transportation

Located in the basement of the Lotte Department Store Main Branch, it boasts excellent accessibility and is close to many subway lines such as Euljiro 1(il)-ga, Jonggak, City Hall, Myeong-dong, Euljiro 3(sam)-ga, Hoehyeon, and Gwanghwamun, making public transportation convenient.

With various lines and stations nearby, it is easy to visit from anywhere in central Seoul.

Value for Money Points

Prices vary depending on the product, but the basic Hakwonjeon is relatively inexpensive, while premium items like Mongguette and Apple Pie are somewhat higher. Customers generally rate satisfaction as high compared to the price.

It can also be a good choice for gifts on special days or for anniversary cakes.

User Reviews

Most customers are satisfied with the taste and design of the various breads and cakes and express a high intention to revisit. In particular, the soft and light texture of the cakes receives good reviews.

However, there are also opinions that eco-friendly improvements regarding the use of disposable products are needed, so improvements are expected in the future.