Introduction

Paul Bassett - Shinsegae Department Store Main is a premium coffee specialty cafe located on Sogong-ro, Jung-gu, Seoul. With a wide selection of fresh beans and milk, you can experience a variety of flavors, and the ice cream latte is especially popular.

The clean and cozy store offers high-quality beverages and has earned steady love from customers.

Visitor Characteristics

Visitors are about 46% male and 54% female, with slightly more female customers. The main age group is people in their 20s to 40s, but teenagers and those over 50 also visit occasionally.

A wide range of age groups visit to enjoy coffee and ice cream in a professional yet comfortable atmosphere.

Key Features

Located on the first basement floor of Shinsegae Department Store, it boasts excellent accessibility and is known for its seasonal new menu items and premium ice cream latte.

Takeout is convenient, and friendly service ensures a pleasant visit even in a busy store environment.

User Reviews

Most customers are very satisfied with Paul Bassett's rich espresso and ice cream latte, and express their intention to revisit.

Especially popular are the Seolhyang Strawberry Ice Cream Latte and Fresh Strawberry Juice, and the value-for-money discounts are also positively reviewed.

Nearby Transportation

It is close to Hoehyeon Station on Line 4, making it easy to visit by public transportation. Located inside Shinsegae Department Store, it is a great spot for a cup of coffee after shopping or dining.

Interior & Atmosphere

The store is small and cozy but boasts a clean and sophisticated atmosphere. It is loved as a quiet healing space even within the bustling department store.