Introduction

Yujeongwoo Hamheung Naengmyeon is a Hamheung cold noodle specialty restaurant that has been loved for a long time near Isu Station in Dongjak-gu, Seoul. All of its signature dishes—hoe naengmyeon (raw fish cold noodles), bibim naengmyeon (spicy mixed cold noodles), and mul naengmyeon (cold noodle soup)—receive high praise, and the handmade dumplings and rice cake dumpling soup are also popular menu items. The restaurant has steadily built a loyal customer base by reinterpreting traditional flavors in a modern way.

It is a place that satisfies everyone from families to solo diners, and offers takeout and delivery services for convenient use at any time. The generous portions and friendly service leave a great impression.

Key Features

The cold noodles here feature the thin noodles and mild seasoning unique to Hamheung naengmyeon, and the hoe naengmyeon is distinguished by its topping of skate sashimi, which adds a unique texture and flavor. The handmade dumplings are characterized by their chewy skin and moist filling, and the rice cake dumpling soup is a popular winter menu item.

In addition, the staff's attentive care is impressive, and their willingness to provide extra broth upon request during meals enhances customer satisfaction. This place achieves an excellent balance of taste and service.

Visitor Characteristics

The majority of visitors are middle-aged people in their 40s to 60s, with a nearly equal gender ratio. Not only families and middle-aged customers, but also a wide range of ages from teens to 30s visit regularly. It is loved by local residents, market merchants, and food enthusiasts alike.

Visitors leave very positive reviews about the taste and portion size of the hoe naengmyeon compared to its price, and some have named it their favorite naengmyeon restaurant and expressed clear intentions to revisit. Although it can be a bit crowded due to its location inside the market, many customers come specifically for its unique qualities.

User Reviews

Most reviews praise the delicious food and express gratitude for the friendly staff. In particular, the moderate spiciness of the hoe naengmyeon, the fresh toppings, and the deep flavor of the broth receive high marks. The chewiness and mild flavor of the dumplings also contribute to customer satisfaction.

The attentive service of providing extra broth during meals makes visits even more enjoyable, and both long-time regulars and first-time visitors report satisfaction with the taste and atmosphere. It is regarded as a traditional naengmyeon restaurant where you can feel both flavor and sincerity.

Nearby Transportation

Yujeongwoo Hamheung Naengmyeon is conveniently accessible by public transportation, being close to Isu Station (Lines 4 and 7) and Chongshin University Station. Located inside Isu Sagye Market, there are plenty of shops and attractions nearby.

Despite the somewhat complex layout inside the market, the location is well-known and easy to find, and the convenient local transportation makes it a popular spot for subway users as well.

Menu

• Hoe Naengmyeon: KRW 12,000
• Ugeoji Yukgaejang: KRW 10,000
• Potato Ongshimi: KRW 10,000
• Bibim Naengmyeon: KRW 11,000
• Mul Naengmyeon: KRW 11,000
• Handmade King Dumplings: KRW 10,000
• Dumpling Soup: KRW 10,000
• Rice Cake Dumpling Soup: KRW 10,000
• Large Hoe Naengmyeon: KRW 13,000
• Large Bibim Naengmyeon: KRW 12,000
• Large Mul Naengmyeon: KRW 12,000